Be intentional, not ubiquitous

Stop trying to show up on every platform.

Focus on the one or two channels where your audience actually spends time. For most eyecare professionals, that means LinkedIn plus either Instagram or X. Consistency, not sheer post volume, builds trust and opens doors. In our field, peer-to-peer credibility travels farther than splashy impressions.

Authenticity over polish

Georgette kept coming back to one thing: authenticity beats perfection. You don’t need glossy, over-produced posts. Tell real stories in your own voice and you’ll put patients, partners, and peers at ease.

To put that into practice, try the following:

• Write the way you speak
• Share work in progress
• Use real photos and team voices
• Acknowledge what you are still learning
• Respond in your own words

A source of inspiration could be to borrow ideas from outside of eyecare to keep your message fresh, because good communication principles travel across industries.

Network like a pro (even if you hate posting)

It’s not just about posting. What you say in between posts matters.

Direct messages are a good starting point: thank someone for a useful post, add a specific insight, and ask one focused question. In public, value shows up through thoughtful comments and reposts with a line on why it matters. At conferences, turn online connections into real ones by introducing yourself briefly and naming the topics you can contribute to.

Reputation is a practice, not a project

Treat visibility as ongoing learning and reputation management: keep your footprint accurate, participate where you can sustain engagement, and let proof (talks, articles, reviews, roles) compound over time. Quality signals beat quantity every time.

A mindset to borrow

Two lines lingered from Georgette’s presentation: “action over ideas and keep it real, try new things.” They’re a reminder to publish the draft, test new formats, and iterate in public without waiting for perfect conditions.

Try this in the next week

Georgette challenged attendees to act immediately, not someday.

• Audit your footprint: Google yourself and update one gap (bio, headshot, or link).
• Start one conversation: Send a value-forward note to a colleague you admire.
• Ship one asset: Publish a 400–600 word post (clinical pearl or leadership tip) and reply to every comment.
• Gather social proof: Ask two patients or partners for a brief testimonial or review.
• Clarify your lane: Write a one-sentence “Here’s how I can help” for intros and speaker bios.

Georgette’s message is simple and practical: influence in eyecare grows from intentional choices, consistent follow-through, and a voice that feels human.

You do not need more platforms or perfect posts. You need clear positioning, real engagement, and small actions you repeat. Start with one or two channels, keep conversations going, and let proof accumulate through talks, articles, reviews, and the everyday moments where you help someone solve a problem.

Authenticity wins, and our community gets stronger when we learn out loud together.